GDE Bertoni

GDE Bertoni
IndustryManufacturing
FounderEugenio Losa
Headquarters
Milan
,
Italy
Key people
Valentina Losa (CEO)
WebsiteOfficial website

GDE Bertoni, also known as Stabilimento Artistico Bertoni, is a trophy and medal manufacturing company based in Milan, Italy. The company's most famous production is the FIFA World Cup Trophy, which it has produced ever since winning a design competition in 1970. The FIFA World Cup Trophy is hand-crafted every four years by the company.[1]

GDE Bertoni started as a small artisanal workshop founded in the early 1900s[2][3] by Eugenio Losa before becoming a large production company in the 1960s after creating the Olympic medals for the 1960 Summer Olympics in Rome.[4] When FIFA held a competition for a new trophy design in 1970, Losa presented concept sketches and a physical prototype of a design by Silvio Gazzaniga, winning the competition.[5] Every award produced by GDE Bertoni is created with traditional artisan techniques and built by hand.[1][6] The trophies awarded to winners of the FIFA World Cup are not the original, but rather bronze replicas plated in gold created by GDE Bertoni.[7]

GDE Bertoni has a contract with the royal court of Bahrain to produce the country's military medals[8] and produces several trophies for UEFA, including the UEFA Champions League trophy, the UEFA Europa League trophy, and the UEFA Super Cup trophy.[1] The company also produced the medals for the 1980 Summer Olympics in Moscow.[3]

Notable productions

Notable awards produced by GDE Bertoni include:

References

  1. ^ a b c d e "The making of the World Cup trophy". Al Jazeera English. Archived from the original on 2024-08-14. Retrieved 2025-02-17.
  2. ^ "GDE Bertoni opens doors to FIFA World Cup trophy factory". Daily Sabah. 2022-12-01. Archived from the original on 2022-12-01. Retrieved 2025-02-17.
  3. ^ a b c "Photos: How the FIFA World Cup Trophy is made". ESPN. 2018-07-13. Retrieved 2025-02-17.
  4. ^ a b "The World Cup heading to Argentina started its journey in Italy". SBS. Retrieved 2025-02-17.
  5. ^ a b c How They Make the FIFA World Cup Trophy. Great Big Story. 2023-07-26. Retrieved 2025-02-17 – via YouTube.
  6. ^ "How is the FIFA World Cup trophy made?". euronews. 2022-10-13. Retrieved 2025-02-17.
  7. ^ How Do They Make the World Cup Trophy?. Inside Edition. 2022-12-01. Retrieved 2025-02-17 – via YouTube.
  8. ^ a b c Borden, Sam (2016-05-26). "At 16½ Pounds, Champions League Trophy, Ol' Big Ears, Is Heavily Sought After". The New York Times. ISSN 0362-4331. Archived from the original on 2022-05-11. Retrieved 2025-02-17.
  9. ^ "award, Olympic Order". Canadian Museum of History. Retrieved 2025-02-17.
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