The Broken Oath
| The Broken Oath | |
|---|---|
 Advertisement in Billboard (1910) | |
| Directed by | Harry Solter |
| Produced by | Carl Laemmle |
| Starring | Florence Lawrence |
Production company | |
Release date |
|
Running time | 18 minutes |
| Country | United States |
| Language | English |
The Broken Oath is a 1910 silent short film starring Florence Lawrence, directed by Harry Solter, and produced by Carl Laemmle.[1] It was the first film to marquee the name of an actor, Lawrence,[2] to promote a film.[1]
Laemmle arranged elaborate publicity for the film, planting a fake news story in newspapers that Lawrence had been killed in a street-car accident. When this was widely picked up by other publications, he published advertisements saying that the original story was a lie and that she was starring in a new film to be released shortly (although some ads misspelled the film title as The Broken Bath).[1][3]
References
- ^ a b c Doyle, Jack. "A Star is Born, 1910s". PopHistory.com. Retrieved September 21, 2018.
- ^ "Timeline of Greatest Film Milestones and Turning Points in Film History - The Year 1910". Filmsite. Retrieved September 21, 2018.
- ^ Boorstin, Daniel (2012). The Image: A Guide to Pseudo-events in America (50th anniversary ed.). Vintage Books. pp. 155–156.
External links